Wednesday, May 5, 2010

Jobs Kenya--5 Important Rules To Remember in Your Kenya Website Design Business

I have been very busy the past couple of days. But I can't complain. I have decided to be writing this Kenyan jobs (freelance)blog in the morning or during the day while I am still 'fresh'.
That is after I realized that by 5 PM I am so tired that I just want to go home. So, I hope you will enjoy this 'fresher writing'
I will be writing a couple of posts on starting a web design business in Kenya and then after that will concentrate on another area that you can make money online from.
Ask all all the questions you may have and I will be happy to answer them in comments.

When it comes to a client's website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose.
Here are five important rules to observe to make sure the website performs well.

a) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page. So, as a designer if you want to stay long in the web design business avoid creating websites with splash pages. Remember your ultimate goal should be to ensure that your client succeeds. That way he will order more websites in the future and you can be guaranteed of referrals.

b) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide create a website that will provide more valuable content and then ask the client to weave relevant affiliate links into his content, and let visitors feel that they want to buy instead of being pushed to buy.

c) Have a simple and clear navigation

Provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If the client's site visitors don't know how to navigate, they will leave the site.

d) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing a site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If a visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on the website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

These are not all the important things you need to consider when designing websites but these 5 are crucial if you are to give your clients a good value for their money.
This also applies if you are creating your own site.

That's it for now folks!

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